Email marketing is one of the most effective way of communicating to your existing client base and to prospects who have previously contacted you.
Email marketing has quite a hard time because it’s not the new shiny toy that everyone wants, it’s been around for years and so doesn’t have quite the same ‘WOW’ factor. But the fact is it still has one of the highest conversion rates when compared to other marketing initiatives… Social Media in particular. So it must be considered as one of your key marketing channels.
It is the easiest way to keep your clients informed, and to keep you connected and in the forefront of their minds. The cost is minimal but the flexibility is huge. You can put together personalised campaigns to target specific people, you can easily distribute coupons or inform customers if you have some free appointment times during the day. The beauty of email is that the recipient can pick the messages up on the move at no cost.
Good email content will deepen your relationships with your existing clients and increase your brand with new subscribers.
We can help you put together emails that are right for your business, that give value to your clients who, in exchange, will bring value to you through time, money or simply spreading the word.