Project Description
Project Brief
For many years Joanne Kingston was known as just that – Joanne Kingston and Associates. But as her practice grew Jo became convinced that she needed to move away from branding herself and needed to start to brand the practice instead. As such JK Physio was born! We worked closely with Jo to make sure that her logo was eye-catching and unique, and that it could work across any number of creative executions – from business cards and stationery to her website and brochures – even to hoarding at Westcombe Park Rugby Club where her practice has the honour of being the official 1st team physiotherapists.
Once the branding had been agreed, Jo wanted help to promote the range of treatments and services she could offer. A keen sportswoman herself, she wanted to let other sports players understand how physiotherapy could up their game rather than only focusing on treating their injuries. Using striking visuals that represent the various sports that she wanted to target, as series of posters are now proudly displayed in ‘A’ Frames outside her practice. Of course we tie them into the relevant time of year… so think rugby and skiing in winter, tennis and golf in the summer….
Joanne Kingston, Physiotherapist JK Physio
Logo and Design Samples
Offline Promotion
With a very specific target market of sports men and women, JCK diluted this further to specific sporting niches. Using this approach the marketing can really hit specific injuries sustained playing a particular sport which has a much higher conversion rate than a general approach.
Excellent Results
JCK continues to work with JK Physio supplying consultancy and offline promotional material to continue sustaining patient numbers.